Fractional Product Management for Startups and SMBs
- AI and vibe-coding has democratised building. Everyone is enabled and using it.
- Someone is building the same product as you, right now.
- Your differentiation lies in being human and applying real-experience and skill, beating your competition with the best product, faster.
- If you build with AI, how do you build without drift and protect your IP?
- How many decisions about your dream project have you delegated to AI, and you don't even know what it's done?
- prodbod helps you refine and build your idea, to best practice, quickly, focussed on beating competition.
As a founder/builder you will have heard this many times:
"Use AI to build a prototype and then give to 'REAL' developers...."
- Take your decisions back.
- Use our framework.
- Build your dream right to production standard right from the off — at the speed of AI.
// HOW IT WORKS
The 5-stage process
STAGE 01 · VISION
Vision
We get under the skin of the real problem, your users, and your goals — and cut the assumptions that quietly waste months.
// WHAT WE'RE BUILDING NOW
Current projects
Real products in flight — not a portfolio of slides.
Everyone has AI. Differentiation and advantage comes from how you use it.
AI has levelled the playing field — your differentiation comes from the human judgement applied on top of it. We pair that judgement with our system to build smarter, faster and more accurately, to a long-term plan via a defined roadmap.
The right AI for the job
We use multiple AI systems, each applied to the task that suits its best skills. They aren't all equal — and knowing which to use, and when, is the difference. Stacking them up, assigning coordinated roles to optimise the build is the key.
Built on a human level
We work closely with you as people — something AI cannot replicate — and build your product with that in mind, connecting your product with your investors, and users.
The decisions AI takes away
We give you back the decisions AI quietly makes for you — data security and sovereignty, compliance, legal requirements and IP ownership — getting your product ready for go-live or investment.
Who I Help

Startups
From idea to launch, I'll be your experienced product guide. Get PM expertise to validate ideas, find product-market fit, and ship your MVP without the full-time hire.

Small & Medium Businesses
Ready to level up your product game? I'll help you modernize your approach, leverage AI tools, and deliver features your customers actually want - all on a fractional basis.

Product Rescues
Product off track? Team stuck? Users leaving? I'll diagnose what's broken, stabilise the situation, and get you shipping again. From 'impossible to fix' to back on track.

Solo Founders & Small Teams
No time for lengthy strategy sessions? I work the way you do - fast, practical, and hands-on. An Individual Contributor PM who ships, not just advises.
