For Founders

Build investor-ready products — fast, focused, product-led.

You don't need a full-time CTO yet. You need a partner who can ideate, validate and ship your first product — with the discipline investors trust.

✓ 25+ years delivering products✓ KCL Product Management programme – Distinction✓ 1.84M+ critical messages delivered
📅Currently accepting selected founder, product rescue and fractional leadership engagements.

Ship first. Hire later.

Most founders start hunting a CTO too early. What you need first:

✓Validate the problem with the right users
✓Prototype something investors can actually demo
✓Make technical decisions that won't haunt you later
✓Keep control of your equity and your timeline

Who this is for

💡🌱

Pre-seed founders

You've got a concept and some funding. Now ship.

👻⚡

Lost your tech co-founder

Stalled code, investors waiting — get back to velocity.

🧠🛠️

Non-technical founders

You know the market. We'll own product + build.

💸💣

Burning runway on search

Month 4 interviewing? Start building this week.

The Prodbod Method

Simple, repeatable, measurable.

1

Discovery

Define users, jobs-to-be-done, success metrics and scope.

2

Validation

Prototype & test assumptions; prioritise what actually matters.

3

MVP Delivery

Ship a lean, stable product with analytics and observability.

4

Traction Tracking

Measure activation/retention; iterate before you scale.

Built for scale. Proven in production.

25+
Years building and delivering products
1.84M+
Critical messages delivered
8
Years in continuous production

Engage at your stage

Transparent, flexible, founder-friendly.

Discovery Sprint

£3,500
5-day intensive
  • ✓MVP definition & success metrics
  • ✓User journeys & scope
  • ✓Technical approach & risks
Best for pre-seed validation
Most Popular

Fractional PM/CTO

£5–6k/mo
7–8 days/month
  • ✓Hands-on product leadership
  • ✓Architecture & delivery oversight
  • ✓Team/agency coordination
Equity blend available (1–3%)

Product Rescue

From £3,250
min 5 days
  • ✓Unblock, stabilise, ship
  • ✓Audit & roadmap to recovery
  • ✓Handover to your team
Urgent turnarounds

Advisory: 2 days/month at £1,500. Day rate £650–750. Equity-only engagements rare, require aligned vision and clear milestones.

Why wait six months for a CTO when you can build now?

Traditional CTO SearchFractional with Prodbod
✗6-month average search✓Begin immediately
✗30–50% equity typical✓Equity optional (0–3%)
✗£80–120k salary + benefits✓Pay for what you need
✗Risk of mis-hire, politics✓Clear handover when ready
✗Control trade-offs✓You stay in control

Led by Ken Tracy — Product Manager. Builder. Operator. Founder

Founder of Prodbod and Engage Experts, and part of the founding CallScripter team. Ken has 25+ years' experience taking products from problem definition through architecture, delivery and live operation. His work spans contact centres, fintech, communications and mission-critical operational platforms. He completed the King's College London Product Management Career Accelerator with Distinction.

About Ken

Founder FAQs

Let's make next quarter the one you actually launch.

Get a working product, investor confidence, and your weekends back.

✓ No long contracts✓ Equity optional✓ Leeds-based, work anywhere